BETX Weekend is finally here! I am several weeks into my role as Director of Marketing at AT&T. I am so excited and proud to be a part of AT&T’s fifth year as a BET Experience sponsor! We have so many great things in store. This year’s lineup of performances, celeb meet-and-greets and more is going to make LA Live and AT&T’s booth the place to be from June 22–25. And if you are not making it this year, we’ve got you covered. Just follow along the hashtag #BeTheGlow to see the best moments, for live streams featuring your favorite celebs and for those behind the scenes moments that we all want.
This year, we’ll be shining a glowing light on the people and ideas driving black culture forward We’re talking exclusive live performances by international stars like Afrobeats sensation Meaku and out-of-this-world, interactive, demonstrations by award-winning, Afrofuturism artist Gelia Mesfin.
Whether you’re into reggae, hip-hop, jazz, R&B, pop or international grooves, we’ll have you covered at the AT&T booth. Five DJs will be spinning there throughout the weekend, and celebs like Young Paris and Sky Townsend will be stopping by, too. You have to experience the Virtual Reality stations at the AT&T booth. I connected with Jay-Z’s protege Young Paris to create a one of a kind VR Experience that you have to see.
Make sure you also plan to attend the Genius Talks hosted by Charlamagne tha God and presented by AT&T. You’ll get a chance to sit in on intimate conversations with influencers like Issa Rae, Ava Duvernay, and Nick Cannon.
Download the BETX app brought to you by AT&T to stay on top over everything. Back at the booth, we’ll also be giving away AT&T accessories and gift cards and BETX concert tickets. And we’ll keep you Snap-ready with mobile charging stations you can use throughout the weekend. That’s just a little of what has me excited about BETX. You can go to The Bridge from AT&T to get the latest scoop as well.
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